SOFT SAVING IS GEN Z’S RESPONSE TO BURNOUT

Soft Saving Is Gen Z’s Response to Burnout

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success followed a familiar pattern: gain continuously, save boldy, purchase a home, and plan for retirement. However Gen Z is coming close to cash with a fresh point of view. Rather than focusing solely on long-term build-up, this generation is focusing on equilibrium, heal

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